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Crowd ID

July 12, 2010 • Yale

Imagine if you will.  You’re sitting at a baseball game.  Second inning, your team is ahead by two runs.  The announcer or scoreboard comes on with a message:  “Text your seat number and what you think the score will be at the end of four innings to 5555 and win two tickets to next week’s ... Read more


 

Crowd ID

July 8, 2010 • Yale

Crowd ID
Who are the guests in the skyboxes?
Who’s tuned in to your TV show right now?
What is this audience most likely to buy?
How can I tune my advertising in real time?
Media audience members (television and radio for example) are by definition anonymous participants. In most cases the broadcasting entity has no idea who is in ... Read more


 

PERSONALIZATION IN NON-PERSONALIZED MEDIA

June 24, 2010 • Yale

We’ve all been there.  We like the cost per impression of non-personalized media such as newspaper advertising, billboards – even door hangers.  But we don’t like the inability to target our message.
Now you can have both.  You can purchase non-personalized media AND personalize it through a brand new product offering.
Here’s how it works.  Within your ... Read more


 

Data Analytics – The key to improving the effectiveness of on-going marketing campaigns

March 10, 2010 •

Measureable Results
J. Edwin Brown can provide the tools to help you look at mail, telemarketing or email campaigns, then drill down into the results and plan future campaigns. Our combined experience over the years has taught us that any marketing campaign is only as good as the results. And being able to read those results ... Read more


 

Data Enhancements

March 10, 2010 •

Data Enhancement Services for you Consumer Databases
Effective marketing is about using the right method to deliver the right message to the right audience at the right time. J. Edwin Brown has the resources available to help you make all that happen through various data enhancement services. These include:

Demographic Appends
Lifestyle Appends
Telephone Appends
Email Appends
Merge/ Purge
Address Hygiene

Demographic ... Read more